The Business Channels define Insights are valuable data driven inferences from the customer, business or the marketplace that fuel organizations to profitably while efficiently meeting demands extracted and managed by Business Intelligence Tools and Techniques. Insights require the right data from the best analytics to move information through optimal processes. How Insights are seen with The Business Channels DRIVE approach

More on Insights Merriam-Webster gives us the following definitions for insight: Simple Definition of insight 1 : the ability to understand people and situations in a very clear way 2 : an understanding of the true nature of something Full Definition of insight 1 : the power or act of seeing into a situation : penetration 2 : the act or result of apprehending the inner nature of things or of seeing intuitively In ‘Unleashing Hidden Insights – Vriens and Verhulst’ define them as: “A thought, fact, combination of facts, data and/or analysis of data that induces meaning and furthers understanding of a situation or issue that has the potential of benefiting the business or re-directing the thinking about that situation or issue which then in turn has the potential of benefiting the business.”

see Insight Driven Organization

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